- Develop strategies based on the dynamics of online search, content marketing (brand journalism) and social media
- Create great content that helps answer your target audience’s questions and solve their problems
- Publish content on the web and across social media channels
- Promote content using search engine optimization, permission based e-marketing and social media
- Manage, maintain, review, update and archive content on an ongoing basis
- Collect, measure and analyze marketing data to assess engagement, conversion rates, leads and sales
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